Or "reasoning", "inference", "appeal", "proof". The plural is argumenta. Commonly used in the names of logical arguments and fallacies, preceding phrases such as a silentio (by silence), ad antiquitatem (to antiquity), ad baculum (to the stick), ad captandum (to capturing), ad consequentiam (to the consequence), ad crumenam (to the purse), ad feminam (to the woman), ad hominem (to the person), ad ignorantiam (to ignorance), ad judicium (to judgment), ad lazarum (to poverty), ad logicam (to logic), ad metum (to fear), ad misericordiam (to pity), ad nauseam (to nausea), ad novitatem (to novelty), ad personam (to the character), ad numerum (to the number), ad odium (to spite), ad populum (to the people), ad temperantiam (to moderation), ad verecundiam (to reverence), ex silentio (from silence), in terrorem (into terror), and e contrario (from/to the opposite).